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Job Title

Director of Communications and Marketing

Company

City College of San Francisco

Location

San Francisco, CA

Job Description

Director of Communications and Marketing
(The Office of the Chancellor)

San Francisco Community College District

Posting Number: 0130072                   
Filing Deadline (All postings close at 4:00 PM): 08-02-2013
Job Type: Director Classified Manager

POSITION AMENDED & RE-ISSUED
Note: Amendment made to include salary range.
(For job announcement details refer to http://jobs.ccsf.edu).

Major Duties and Responsibilities: 

Public and Media Relations 
1. Directs the development and distribution of news releases and public service announcements about the College and its activities, including writing and editing, and serving as a public spokesperson as directed; oversees maintenance of files for news clippings, news releases, and photos. 

2. Plans and implements a comprehensive long-range marketing plan, with review and evaluation. 

3. Serves as the media liaison for the District, including the establishment and maintenance of a social media presence in keeping with emerging social media trends; strong connection with corporate community including natural & local organizations and associations, such as the Rotary, Chamber of Commerce, Business Councils, etc.

4. Serves as a source of information for reports, news items, and the general public. 

5. Maintains good working relationships with both the print and broadcast media as well as key community organizations. 

6. Arranges news coverage and editorial support. 

7. Provides communication support for the Chancellor as required, including covering District Board meetings and assisting with other public relations projects. 

8. Organizes and implements special projects as assigned by the Chancellor. 

9. Manages a robust social media presence. 

Department Operations
10. Oversees department budget, ensures fiscal compliance, and prepares budget reports. 

11. Hires, trains, evaluates and supervises staff and short term, non-continuing employees. 

12. Manages department operations. 

13. Keeps apprised of college news and information and represents the communication and marketing function of the District by attending college meetings and maintaining effective contacts with the college administration, faculty, staff and students. 

Digital and Traditional Publications 
14. Establishes, distributes and maintains visual identity standards manual, including editorial, graphic, and Web guidelines.

15. Monitors adherence to identity/brand guidelines to ensure quality control of external print, Web, and broadcast products. 

16. Manages website for the College including updates and images for home page, and top tier pages and site mapping. 

17. Oversees publication development program from concept to completion of print and online products, including multiple class schedules each year. 

18. Supervises design, content, prepress and print production services; provides extensive writing, research and editorial services to college programs for print products and web sites and ensures accurate style and content. 

19. Writes speeches, scripts, articles, letters and fact sheets targeting various constituencies. 

20. Coordinates professional photo shoots and video production of academic and occupational programs and services for print, broadcast and the web. 

Marketing 
21. Coordinates public opinion research studies to refine targeting, messaging, messengers, and other elements of strategy. 

22. Prepares integrated college marketing plan including advertising and promotional tactics, themes, and elements designed to generate enrollment. 

23. Directs enrollment marketing and communications strategies to promote college offerings to multiple audiences, including developing niche campaigns. 

24. Researches demographics and markets to determine approach to information dissemination. 

25. Coordinates product development to reach target audiences via conventional and web-based methods.  

26. Schedules multimedia print and broadcast buys. 

27. Solicits supplemental funds from college programs to support outreach. 

28. Directs content and product development of multiple special projects; assists in planning special events. 

Governmental Relations 
29. Maintains awareness of initiatives relating to all facets of City College at the national, state and local levels. 

30. Creates comprehensive governmental relations campaigns with an emphasis on San Francisco County. 

31. Establishes and maintains relationships between District staff and the Board of Supervisor's, the Mayor's Office, and other legislators. 

32. Establishes and maintains relationships with higher education advocacy organizations. 

33. Performs other duties as assigned.

To apply, please visit our website at http://jobs.ccsf.edu

Position Type

Full-Time

Job Functions

Director

Department/Division

Benefits

Salary Range

Travel Level

Education

Minimum Experience

Professional Designation

Contact Name

Contact Phone

Contact Fax

Contact E-mail Address

Approved

Yes

Approval Date

7/22/2013 12:00 AM
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