Trades in Focus is a year-long collaborative initiative between the American Association of Community Colleges (AACC) and W.W. Grainger, Inc., a leading broad-line supplier of facilities-maintenance products.
The initiative’s purpose is:
- to promote awareness about the importance of industrial-trade professions
- to highlight the corresponding training and skills that community colleges offer
- to underscore the opportunities for good jobs that industrial skilled-trade programs provide.
The Trades in Focus toolkit includes a series of templates that community colleges can use to develop their own promotional campaigns for targeted audiences—i.e. policy-makers, industry partners, returning veterans, and other important stakeholders.
Grainger CEO talks tools for tomorrow, Industrial Maintenance & Plant Operation Magazine, May 10, 2013