About Trades in Focus 

Trades in Focus is a year-long collaborative initiative between the American Association of Community Colleges (AACC) and W.W. Grainger, Inc., a leading broad-line supplier of facilities-maintenance products. 

The initiative’s purpose is:

• to promote awareness about the importance of industrial-trade professions
• to highlight the corresponding training and skills that community colleges offer
• to underscore the opportunities for good jobs that industrial skilled-trade programs provide. 

The Trades in Focus toolkit includes a series of templates that community colleges can use to develop their own promotional campaigns for targeted audiences—i.e.  policy-makers, industry partners, returning veterans, and other important stakeholders.

Press Release: Grainger Announces 2012 Tools for Tomorrow® Scholarship Program Recipients and Designates October “Skilled Trades Awareness Month” (October 3, 2012)